|
黑龍江省翻譯公司關(guān)鍵字：North in late 2001, McKinsey presented a survey report on China's accession to the WTO impact all areas analyzed. One of the most sensational one directed at the retail point of view that accession to the WTO being the biggest impact for the retail industry, which undoubtedly sounded the alarm on China's retail industry. Facts have proved that the domestic retail industry is in the import stage of development, China's domestic retail business in the market翻譯市場(chǎng)行情價(jià)格多少錢(qián) less competitive. Retail sales in China in 2001 accounted for only 3.92% of GDP, while the United States as early as 1995 retail sales reached $ 2.3 trillion, accounting for 32% of GDP. With a huge international business group, domestic retail enterprises there is a clear gap.(A) the performance gap between domestic and foreign retail 1, the concept of gapThe old idea of ??the domestic retail business, a look at domestic and international market翻譯市場(chǎng)行情價(jià)格多少錢(qián)s do not look at only paid attention to market翻譯市場(chǎng)行情價(jià)格多少錢(qián)ing, do not attach importance to the business strategy, let alone the development of strategy, market翻譯市場(chǎng)行情價(jià)格多少錢(qián)ing strategy, market翻譯市場(chǎng)行情價(jià)格多少錢(qián)ing planning is even worse, not have their own operating characteristics, can not adapt to the intense competition in the market翻譯市場(chǎng)行情價(jià)格多少錢(qián), it is difficult to adapt to globalization and international market翻譯市場(chǎng)行情價(jià)格多少錢(qián) development. According to the industry life cycle theory, developed countries have entered a mature retail, large retail enterprises in the competition have formed a mature concept to guide the operations specifications, such as: Wal-Mart to provide customers with "high-quality service." and "unconditional refund"; Metro stressed that "the customer is a partner"; Carrefour's concept of "one-stop shopping, low prices翻譯價(jià)格費(fèi)用, free parking, self-service and fresh quality." Many other international retail giants are also formed its own unique corporate cultur 2, the gap between management Domestic retail management tools, technology and level of backwardness, low level of automation and digitization, resulting in low efficiency, profit margins. Light management to focus only on business management, market翻譯市場(chǎng)行情價(jià)格多少錢(qián)ing focus only on price wars light market翻譯市場(chǎng)行情價(jià)格多少錢(qián)ing, neglected the study of business strategy,
|